I've spent the last 15 years working in media and marketing with one consistent focus: helping local businesses reach local customers. From producing advertising and developing marketing strategies to leading sales teams and managing client relationships, I've seen the industry from just about every angle. And one thing that's always frustrated me is watching business owners invest their hard-earned money in marketing without really knowing whether it's working. They're getting reports, hearing about clicks and leads, but often struggling to understand what any of it actually means for their business. That's why I started Highwood. I wanted to put my experience to work helping business owners cut through the noise, understand their marketing, and make better decisions that lead to real growth.